We’re planning an active presence across 2026 and 2027, with a focus on connecting with decision-makers, showcasing innovation, and unlocking practical opportunities for partner organisations. The calendar below sets out our current intentions for domestic (UK) and international events, alongside guidance on how we can support your business to participate effectively. Please note that event names, dates, and formats are subject to change as partnerships are confirmed and venues publish schedules.

Planned appearances: Domestic (UK) for 2026–2027
– Overview: We are targeting a curated mix of UK-based technology, manufacturing, healthcare, and business-growth events. These engagements are chosen to optimise visibility with target audiences and to enable meaningful lead generation, partnerships, and knowledge exchange.
– What’s currently on the radar (draft, subject to confirmation):
– Domestic Event A (UK) — Focus: Technology and digital transformation for business users
– Location: United Kingdom (to be confirmed)
– Timing: 2026 (date to be announced)
– Status: Draft plan; contracts and venue allocations in progress
– Domestic Event B (UK) — Focus: Manufacturing innovation and supply chain resilience
– Location: United Kingdom (to be confirmed)
– Timing: 2026–2027 (dates to be announced)
– Status: Draft plan; sponsorship and booth options under consideration
– Domestic Event C (UK) — Focus: SME growth and digital adoption
– Location: United Kingdom (to be confirmed)
– Timing: 2026–2027 (dates to be announced)
– Status: Draft plan; opportunities for speaking sessions and partner showcases
– What to expect in our domestic participation:
– Booth presence or stand-along demonstrations to showcase product capabilities
– Targeted speaking slots or panel participation where we can share practical insights
– Pre-event matchmaking and on-site networking to accelerate connections with potential clients and partners
– Post-event follow-up and ROI reporting to measure impact

Planned appearances: International events for 2026–2027
– Overview: Our international programme aims to balance flagship technology and industry expos with regional or sector-focused conferences that attract C-suite, procurement, and innovation leaders.
– What’s currently on the radar (draft, subject to confirmation):
– International Event A (Europe/North America/Asia) — Focus: Global technology trends and enterprise solutions
– Location: International city (to be confirmed)
– Timing: 2026–2027 (dates to be announced)
– Status: Planning; invitations and sponsorship tiers under review
– International Event B (Europe/North America) — Focus: Digital transformation, data strategies, and cyber security
– Location: International city (to be confirmed)
– Timing: 2026–2027
– Status: Planning; booth packages and speaking opportunities being evaluated
– International Event C (APAC or other region) — Focus: Industry-specific innovations (e.g., manufacturing tech, energy tech, health tech)
– Location: International city (to be confirmed)
– Timing: 2026–2027
– Status: Planning; potential co-exhibitor or partner programmes
– What to expect in our international participation:
– Curated regional and global showcases that align with your market needs
– Content-led opportunities (keynotes, roundtables, practitioner sessions) where you can demonstrate real-world impact
– Collaborative logistics for travel, visas, and on-site staffing to ensure smooth delivery
– Data-informed post-event follow-up to optimise pipeline and measure return on investment

How we support your business to participate
– Strategic alignment and event selection
– We help you choose events that align with your business objectives, target audiences, and desired outcomes (brand awareness, partnerships, lead generation, or sales pipeline).
– We provide a clear plan with goals, success metrics, and a production calendar so you can visualise the path from pre-event activity to post-event follow-up.
– Sponsorship, exhibition, and speaking opportunities
– We assess sponsorship levels, booth formats, and speaking slots that maximise credibility and lead conversion.
– We assist with proposal development for speaking engagements, including topic framing, speaker bios, and presentation coaching.
– Booth design, content, and on-site experience
– End-to-end booth planning: layout, branding, digital displays, interactive demos, and collateral.
– Content support: craft compelling messaging, case studies, and product demonstrations that resonate with the audience.
– On-site staffing and training: prepare ambassadors and subject-matter experts to engage effectively with visitors.
– Lead capture, engagement, and matchmaking
– Pre-event outreach to booked attendees and curated target lists.
– On-site lead retrieval, engagement activities, and real-time scheduling to maximise conversations.
– Post-event follow-up playbooks, email templates, and CRM integration to accelerate conversion.
– Travel, logistics, and compliance
– Logistics planning for travel, accommodation, and shipping of materials.
– Visa support and regulatory considerations for international participation.
– Health, safety, and event compliance guidance to ensure smooth execution.
– Digital and hybrid participation
– If available, we coordinate virtual attendance options, live streaming, and on-demand content to reach a broader audience.
– Pre-recorded sessions or remote speaking slots as alternatives to in-person participation where appropriate.
– Budgeting, pricing, and ROI
– Transparent budgeting for each event with clear line items (booth, flights, accommodation, marketing, staff, and post-event follow-up).
– ROI modelling based on simulated lead generation, brand reach, and partnership outcomes.
– Planning timeline and milestones
– We provide a calendar of milestones (dates for contract sign-off, design approvals, content development, and lead follow-up).
– Regular updates and governance to keep all stakeholders aligned.

How to engage and next steps
– If you’re considering participation, the next steps are straightforward:
– Tell us your target markets, preferred event types, and the outcomes you want (e.g., qualified leads, speaking slots, partnerships).
– We’ll propose a short-list of events, sponsorship/participation options, and a rough budget, for your review.
– Once confirmed, we’ll run a dedicated planning sprint: branding and messaging, content development, logistics, and a detailed on-site plan.
– Preparation checklist (for your team)
– A concise company overview and product/solution highlights tailored to event audiences
– A list of 3–5 target customer profiles and key use cases to showcase
– Any speaking topics or case studies you want to position
– A rough budget range and approval process
– How to contact us
– Please reach out to your account manager or events team at events@yourcompany.co.uk with your goals and preferred dates. We’ll respond with a tailored plan and a confirmed calendar as soon as possible.

A final note
This blog post outlines our current planning and how we can collaborate to maximise the impact of your participation. The 2026–2027 calendar is in progress and will be refined as negotiations conclude and event schedules are published. We’ll keep you updated with confirmed appearances and any opportunities that align with your business objectives.

If you’d like us to start shaping a participation plan for your company now, share your goals and any target regions, and we’ll begin assembling a customised strategy and draft calendar for your review.

April 17, 2026 at 11:22AM
指南：英国国防与安全出口活动与展览支持
https://www.gov.uk/government/publications/defence-and-security-exporting-event-and-exhibition-support
关于我们将在2026年和2027年出席的国内外活动的信息，以及关于我们如何支持企业参与的指南。

阅读更多中文内容： 2026-2027年度出席活动规划与参与支持指南