The United Kingdom’s post-Brexit trade strategy has placed FTAs at the heart of economic policy, aiming to unlock new opportunities, deepen market access, and bolster the resilience of supply chains across the globe. This post looks at what has been achieved in the first two years of the UK’s free trade agreements with Australia and New Zealand, and the first four years of the FTA with Japan. It draws on official progress reports, industry feedback, and early indicators from businesses across sectors.
Two years on with Australia and New Zealand
Tariff liberalisation and market access
Both the UK–Australia and UK–New Zealand FTAs have delivered on substantial tariff liberalisation for a wide range of goods. For many agricultural and manufactured products, duties have been reduced or eliminated, enhancing competitiveness for UK exporters in these markets. In return, UK consumers and businesses benefit from continued access to high-quality goods from our oceanic partners at predictable prices.
Rules of origin and trade facilitation
A core objective of these FTAs is to provide clear, robust rules of origin that help businesses qualify for preferential rates. The agreements have introduced more straightforward administrative procedures, helping small and medium-sized enterprises (SMEs) navigate cross-border trade more efficiently. The emphasis on digital documentation and streamlined customs processes has begun to ease day-to-day export and import activity.
Services, investment and digital trade
The UK’s services and professional sectors—legal, accountancy, engineering, information technology, and financial services—have gained deeper access to Australia and New Zealand. Commitments around temporary movement of people, professional recognition where applicable, and the protection of data flows have supported services trade. In digital trade, prohibitions on data localisation requirements and the promotion of cross-border data transfers have reduced friction for UK tech firms and other digital service providers.
Regulatory alignment and sustainable trade
Cooperation on standards and regulation aims to reduce unnecessary divergence while preserving each country’s safety and consumer protections. Both FTAs emphasise high standards in areas like consumer protection, environmental protection, and labour rights, and they provide frameworks for ongoing dialogue on regulatory issues. This alignment is designed to support sustainable growth and give businesses greater certainty when planning long‑term investments.
SMEs and practical support
Recognising that small firms account for a large share of export activity, both agreements include practical support measures. Guidance materials,export documentation templates, and trade facilitation tools have been developed to help SMEs identify opportunities and navigate compliance requirements. Trade missions and sector-specific outreach have also helped to connect UK-based firms with potential buyers and partners in Australia and New Zealand.
Key takeaway from year two
By the end of the first two years, early indicators point to improved market access and growing bilateral trade in certain sectors, with a notable positive impact on SMEs that have engaged with the new trade facilitation tools. While it is early to gauge the full macroeconomic effect, businesses report greater clarity on rules of origin, reduced administrative burdens, and increased confidence in trading with these partners.
Four years on with Japan
Market access and tariff reductions
The UK–Japan Comprehensive Economic Partnership Agreement (CEPA) has delivered significant tariff liberalisation on a wide range of goods. For many UK exporters, especially in manufacturing, consumer goods, and agri-food sectors, the CEPA has helped improve price competitiveness in the Japanese market. In turn, Japan has benefited from continued access to UK-origin products that meet our shared standards.
Rules of origin, governance, and regulatory cooperation
A key feature of the CEPA is a robust rules-of-origin framework designed to minimise non-preferential import leakage and provide robust certainty for producers. In addition, the agreement supports regulatory cooperation in areas such as technical standards, conformity assessment, and product safety. This cooperation is designed to reduce unnecessary divergence while preserving high safety and consumer protection benchmarks.
Services, digital trade, and innovation
The CEPA’s provisions on services and digital trade strengthen transborder data flows, e-commerce, and cross-border financial services. UK service providers—ranging from financial services to professional services and software firms—have benefited from greater access to the Japanese market and more predictable regulatory treatment. Intellectual property protection and support for innovation collaborations underpin joint ventures, research, and development activities, helping to align the UK’s high-knowledge economy with Japan’s advanced manufacturing and technology base.
Automotive, life sciences, and agrifood
Automotive supply chains, as well as life sciences and agrifood sectors, have progressed through the CEPA’s tariff pathways and production criteria. The agreement’s commitments on standards and mutual recognition help firms optimise cross-border production and distribution networks, supporting higher value-add activities within the UK and Japan.
Regulatory certainty and dispute resolution
The CEPA framework includes dispute resolution mechanisms and clear guidance on how issues should be resolves, providing business with a degree of predictability that supports long‑term investment decisions. Ongoing dialogue between regulators, industry, and government bodies remains crucial to translating text into day-to-day practicalities for firms.
Cross-cutting themes across both sets of FTAs
Implementation and administration
All three agreements rely on effective implementation, continuous monitoring, and responsive administrative systems. As with any trade agreement, there are teething challenges—paperwork burdens, transition arrangements, and sector-specific technicalities—but dedicated teams and improved digital tooling are steadily reducing friction.
SMEs and market access
While larger firms may have in-house expertise to navigate new trade rules, many UK SMEs rely on guidance and support services. The ongoing expansion of user-friendly resources, matchmaking fora, and export finance initiatives will determine how broadly the benefits of these FTAs spread across the economy.
Sustainability and standards
Trade policy increasingly integrates environmental, social, and governance considerations. The FTAs emphasise sustainable trade practices, support for responsible production, and the alignment of core standards where appropriate, helping ensure that growth aligns with broader climate and labour objectives.
Looking ahead
The first two years with Australia and New Zealand and the first four years with Japan provide early, encouraging indications of how FTAs can support the UK’s economic resilience and growth. The real test lies in continuing to translate commitments into tangible business benefits: expanding market access for innovative sectors, simplifying customs and compliance for SMEs, and fostering regulatory cooperation that reduces unnecessary friction while maintaining high standards.
For policymakers, the focus remains on:
– Maintaining momentum in implementation, updating guidance, and simplifying processes where possible.
– Expanding practical support for SMEs, including sector-specific assistance and export finance options.
– Deepening regulatory cooperation to reduce duplication, accelerate approvals, and promote mutual recognition where appropriate.
– Monitoring supply chain resilience and diversifying partner ecosystems to mitigate risk.
For business leaders and entrepreneurs, opportunities exist across sectors:
– Agrifood, advanced manufacturing, and life sciences stand to gain from tariff pathways and predictable rules of origin.
– Services and digital trade continue to offer routes to scalable growth in Japan, Australia, and New Zealand.
– Collaboration on standards and innovation can unlock joint ventures and research partnerships that drive competitiveness.
In sum, these FTAs are not merely about tariff schedules; they are instruments for aligning the UK with dynamic Indo-Pacific and global markets, strengthening economic links, and supporting a resilient, forward-looking trading environment. As implementation continues and data accumulates, the real value will emerge from how firms adapt, invest, and scale in these markets—and how policy keeps pace with the practical realities of international trade in a rapidly evolving global economy.
January 29, 2026 at 09:30AM
研究:监测报告:英国-澳大利亚、英国-新西兰和英国-日本自由贸易协定
本报告涵盖英国与澳大利亚和新西兰的自由贸易协定前两年的情况,以及英国与日本的自由贸易协定前四年的情况。


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